Learning Centre Webinars

Apps4Change Webinars

 

About Webinar Series

Apps4change,(a Telco Together initiative), is a series of free webinars exploring various aspects of charity apps and how 'apps' can be used to reach mobile audiences and achieve common not-for-profit objectives such as service delivery, cause awareness and fundraising.

Webinars feature guest speakers from various Australian charities, sharing their insights and experience with apps, in addition to tips and insights from experts in mobile technology and digital marketing. The aim of this program is to open discussions about emerging mobile technologies among the not-for-profit industry, and help Australian charities to better understand why and how to incorporate mobile technologies into overall online and operational strategies.


Webinar 1 - Understanding Charity Apps: Why Go Mobile?



March 2014           
Guest Speaker: Jono Nicholas, CEO of ReachOut.com

Key Topics Covered

  • Introduce Apps4Change program
  • Mobile trends: why mobile matters & where apps fit in
  • Case Study: The Sorter App, key learning and findings

Webinar 2 - Top Charity Apps: What Works & Why 



May 2014            
Guest Speaker: 
Jane Martino, Founder & Board member of Undertow Media; Founder of Shout (a micro-donation fundraising platform for not-for-profits) and not-for-profit Smiling Mind; published author of Thank You.

Key Topics Covered 

  • Brief re-cap of why mobile matters & where apps fit in
  • Types of charity apps: fundraising, volunteering, service delivery, cause awareness
  • Case Study: Jane Martino will share her unique insights and experience having launched two successful and very different charity apps - Smiling Mind and Shout.

The content presented in this webinar is relevant to team members from many disciplines including Fundraising Managers, Operations, Marketing and Events. Q&As are taken at short intervals throughout the 40 minute webinar.


Webinar 3 - Engaging Mobile Audiences




June 2014            
Guest Speakers:

  • Ben Teoh - Content & Community Co-ordinator, Connecting Up
  • Gavin Heaton - General Manager, AskU
Key Topics Covered

 

  • How mobile technology is changing the way we work, play, communicate and give back to the community
  • Using mobile technology in the NFP sector to engage mobile audiences
  • Case Study: Gavin Heath will share his experience and insight about engaging mobile audiences through AskU - the innovative micro-donation app that cleverly aligns the needs of business with community in an innovative and fun way for app users.

The content presented in this webinar is relevant to team members from many disciplines including Fundraising Managers, Operations, Marketing and Events. Q&As will be taken at intervals throughout the 40 minute webinar presentation to facilitate interactive discussion.


Webinar 4 - App Development Process: What You Need to Know
 

August 2014
Guest Speaker: Dennis Benjamin, CEO of AppsWiz

Key Topics Covered

 

  • Overview of key platforms and differences
  • Customised apps vs. low cost platforms
  • What to expect during the app developmen


Webinar 5 - Marketing Your App: Strategies For Maximising Audience Reach



September 2014
Guest Speakers: 

Key Topics Covered

 

  • Overview of mobile marketing & audience engagement
  • How to generate app downloads
  • Apps and social media
  • Case study: Dr Marie Farrow will share her insights regarding the Brainy app - developed by Alzheimer’s Australia and Bupa Health Foundation to raise awareness of the risk factors for Alzheimer’s disease and other types of dementia, and to help you live a brain healthy life. The Brainy App is aimed at people in mid-life (30-60 years). It allows users to find out how brain healthy they are and complete the Activities to monitor their brain health over time.

The content presented in this webinar is relevant to team members from many disciplines including Fundraising Managers, Operations, Marketing and Events. Q&As will be taken at intervals throughout the 40 minute webinar presentation to facilitate interactive discussion.

Webinar 6 - Measuring Effectiveness of Apps



November 2014

 Guest Speakers:

Key Topics Covered

 

  • 7 mistakes organisations make with mobile apps
  • Know what to measure to evaluate app effectiveness
  • Tools for monitoring app activity
  • Case Study: Insights on the Everyday Racism app - an innovative cause awareness app developed by All Together Now, in association with the University of Western Sydney, University of Melbourne & Deakin University.
    • The content presented in this webinar is relevant to team members from many disciplines including Fundraising Managers, Operations, Marketing and Events. Q&As will be taken at intervals throughout the 40 minute webinar presentation to facilitate interactive discussion.